The Advance Of Algorithms - New Keyword Optimization Rules By Matt Jackson (c) 2006Maintaining and marketing a website can be a difficult taskespecially for those who are inexperienced or who have verylittle experience. SEO rules are constantly changing and eventhen, many SEO professionals disagree on the actual specificsrequired to optimize a website. This is in no small part due tothe search engines themselves.Major search engines like Google are constantly striving toensure that sites at the top of their result pages offerinvaluable information or service to their visitors. However,webmasters who are looking to make quick money while offeringvery little quality content are always finding new ways to beatthe search engines at their own game. For this reason, searchengines regularly change the methods they use to determine therelevancy and importance of your site.Evolving Search EnginesThe first step you should take is to ensure that your websitewill do an effective job of turning visitors into money. Thecontent needs to be optimized so that both search enginevisitors and human visitors both deem it to be a useful website.Once upon a time, effective optimization entailed crammingcontent with as many keywords as possible and while this oncegenerated good search engine results it invariably put visitorsoff. It is also now frowned upon and penalized as being spam byall of the major search engines.The Evolution And Improvement Of AlgorithmsSearch engines use specific algorithms to determine therelevance of your website. The calculations from thesealgorithms determine where on the search engine result pagesyour website will appear. In order to keep the unscrupulouswebmasters guessing and ensuring that results are always up todate, major search engines regularly update their algorithms.Recent AdvancesThe result of some of the most recent changes has seen theimpetus move away from optimizing websites for search enginesand instead the algorithms are now geared to promote websitesthat give true value to visitors. They're not only changing,they are evolving into more intelligent and accurate algorithms.While the use of keywords based around the relevant topic isstill important, it is also important to ensure that visitorsare your main priority.Keyword OptimizationKeyword optimization is now more heavily guarded. Those whoinclude keywords too often will have their sites labeled asspam, whereas not enough instances of the appropriate keywordmeans you won't receive the desired results. However, thealgorithms have become particularly smart and as well as thekeywords you want to target you should include other relevantkeywords. Including inflexions of keywords is one excellent wayto ensure that your site is deemed to be relevant. Inflexionsare slight changes to your keyword. For example, inflexions ofthe keyword "advertising" include advertise, advertised,advertisement, etc...Keyword InclusionWeight is also given to keywords that are included in certainsections of a page. These sections include the title tag, metatags (only relevant to smaller search engines now), header tags,image alt tags and formatting tags (e.g. keywords in bold oritalicized) of your text. With image alt tags and hyperlinktitle tags it is important that you don't simply fill these withkeywords because this will be ignored at best, and penalized atworst.Natural Content WritingOne of the most effective ways to ensure that your site iskeyword optimized properly is to write the content naturallyfirst. Once you have done this, go through and ensure that anyrelevant keywords are included throughout the text. Only placethem where they would appear naturally and remove them fromanywhere where they appear awkward. Once you've written thecontent you should also check the remaining factors to ensureeverything is ok.SEO Keyword ChecklistBelow is a keyword checklist to ensure that you have fullyoptimized your web pages to the current, generally acceptedsearch engine algorithm rules.URL: Get your primary keyword as close to the beginningof the URL as possible.Title Tag: The title should be between 10 and 50characters and include one or more keywords while still beingdescriptive.Description Meta Tag: The description meta tag should beinsightful and useful but it should also contain one or two ofyour more important keywords.Keyword Meta Tag:    It makes sense that you should includeall of your keywords in the keyword meta tag. Do not include anywords that don't appear in the body of your text.Keyword Density: Your content should be made up of all ofyour keywords and other text. A total keyword density (allkeywords) of around 15% to 20% is the maximum you should aim forand anything less than 5% is unlikely to yield good results.Density for a single keyword should be between 1% and 7%.1% seems too low, and 7% a little too high. Wherever possibleaim for approx 5% with the primary keyword and 3% with secondaryand subsequent keywords.Header Tags (e.g. H1 and H2 tags): More weight is givento keywords that appear within H1 tags, then H2 tags and so on.Text Formatting Fonts (e.g. strong, bold and underline):    This may not offer much weight in algorithms, but generally ifyou bold the first instance of your keywords and the lastinstance of your primary keyword you should see some positiveresults.Beginning Of Text: The closer you can get your keywordsto the beginning of your page content the better. Try to includeyour primary keyword within the first sentence or two and alsowithin the last paragraph.Key-Phrases As Whole Phrases:     If you are targeting InternetMarketing as a key phrase then do not split the words up ifpossible. Some effect is noticed if the words are split, butmuch more benefit is received by including the phrase as awhole.Alt Text: Include your keyword at least once in the Alt tag ofany images. Ensure that the text is relevant to the image andgives some information.================================================================Matt Jackson, founder of WebWiseWords (http://www.webwisewords.com),is a professional copywriter offering a professional service.Whether your business or your website needs a website contentcopyrwriter, an SEO copywriter, a press release copywriter or acopywriter (http://www.webwisewords.com) for any other purposeWebWiseWords can craft the words you want.================================================================
	

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