Piggyback Marketing
By Ted Prodromou
© Copyright 2006 All Rights Reserved
Today is Super Bowl XL and Super Bowl advertising is everywhere. Television is saturated with Super Bowl related ads and the game is still 8 hours away. Newspapers and magazines are full of ads. Supermarkets are full of Super Bowl specials. Even if you hate football, you have to know that the Super Bowl is happening. You’d have to be living in a cave to not see or hear an ad related to the Super Bowl. Today is the single biggest television event of the year and advertisers are paying $2.5 million for a 30 second commercial. Over 200 million people will be watching the game and commercials all over the world.
Are you doing any Super Bowl-related ads for your business? Why not? You could easily jump on the Super Bowl frenzied bandwagon. Even if you don’t sell anything related to the Super Bowl you can create some promotions that catch people’s eye. The words “Super Bowl” are in everyone’s mind right now thanks to the millions of dollars spent by other advertisers. Why not create a “Super Bowl” related ad for your business to take advantage of the groundwork they laid for you? So you probably missed the Super Bowl opportunity but thanks to good old American business, there’s always a marketing event to tag along with. February gives us Valentines Day and Presidents Day, March gives us St. Patrick’s Day, April gives us tax day and so on. If you pay attention to the ads on television and in your newspaper, you’ll see that big business will create a marketing event for just about anything. Why not take advantage of the marketing events the retailing giants are creating for you? Ted Prodromou spent over 25 years in the computer industry working for IBM, Digital, and Cellular One. Today he's the owner of Valiss IT, a consulting firm that provides small business marketing solutions. Download your free report "How To Attract Clients While You Sleep" at http://www.valiss.com/freereport.htm.
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